The objective of the project was to find a current
product in a store that has a poor package design,
and provide a solution. This solution must benefit
he user most. We must collaborate with a product
designer to ensure the possibility of the package.
The current DayQuil packaging is unrecognizable
among its competition and has a poor use of the
measuring cup. The measuring cup is messy and
unpractical for the users.
The unaware buyer is someone who doesn’t care about brands and just picks whatever product in the category they see first. They think all the brands are the same.