The objective of the project was to generate student
and program feedback through a specific group of design
professionals. We want this feedback to be used for analysis
We had to create a design system that carries the concept
throughout all touch points. We had to continue to make
the Ferris State University Graphic Design Program more
recognizable to professionals in the community.
The current Graphic Design Faculty of Ferris State University
requested my team and I plan the thired annual program
critique event. After reviewing the outcome of last year's
critique, the faculty notice a communication issue between
our two program events. This year it was our job to plan the
event and strengthen the communication.
A monthly, highly attended design chat held in Grand
Rapids, MI to any design professional.
Packed room but intimate, can easily talk to each other
Laid back, casual
The Professional Association for Design holds an annual
conference every year.
Professional yet comfortable and casual
Round table discussion gave access to professional advice.
The Otis College of Art and Design holds an annual portfolio
critique for the fashion program.
Good display of one on one conversations
Opportunity to showcase work to multiple professionals
Each stage of the event was created with the user in mind.
From invitations to parking, each step was assessed and evaluated.
Top Design Professionals critique student
portfolios through one-on-one sessions
Open invite to any designer to look at student
portfolios. Job offers and interviews may be
offered or discussed.
Final goodbye to seniors. Event to show off
studio to friends and family.
From name tags to t-shirts, identificaiton was
made for all users at the event.
During the event, our process boards are on dispaly and
we provided Founders beer, water, la croix, and meat/cheese
trays courtesy of Aperitivo